Product, Engineering & Infrastructure at Facebook

Campaign Goal: humanize the company by highlighting Facebook’s strengths as a unique company that designs for a global audience, with a team is made up of people who take the responsibility of building for others seriously.

Channels & Strategy: Designed for web and social in addition to recruiter outreach. Created as part of a customized content gathering strategy which personalized content to priority audiences and saved half a million+ in creative budget when compared with previous asset development strategies.