Strategic, innovative creative.
I help teams align, move fast, and bring bold ideas to life.

Designing a Super Bowl puzzle experience on Salesforce for MrBeast

MrBeast came to us with a problem: they wanted to host a large-scale scavenger hunt with the Super Bowl as the backdrop — but every time they built a puzzle, it got solved too quickly. I prototyped how a giant puzzle could be built on Salesforce products, then partnered with Loan Shark Games and the best Super Bowl puzzle strike team at Salesforce to bring it to life.

Built in just six weeks, the platform supported up to 10 million registrations and 1.5 million concurrent users. Slackbot became an agentic puzzle partner — guiding players to organize clues and test theories without ever giving away the answer. After a month of searching, one player finally Slacked the winning message to MrBeast.

  • 1M+ players relied on Slackbot's guidance
  • 1.5M simultaneous users supported
  • 64K prompt attacks blocked by the Trust Layer
  • 99.997% of attacks auto-blocked
MrBeast x Salesforce — how we built it ▶ Watch the interview
▶ Watch the launch ad

F1 TrackStar — Build your podium anthem

A Cannes Lions 2026 collaboration between Formula 1 and Salesforce. Fans created their own personalized podium anthem — real music composed by Tom Baird, then personalized with their name using ElevenLabs voice AI and Agentforce from Salesforce.

Presented at Cannes Lions 2026 as a showcase of what agentic AI can do in the hands of sports fans at the world's biggest creative festival.

🎵 Poz's Podium Anthem — produced at Cannes 2026 on Salesforce Beach

VR Synoptophore

An immersive diagnostic tool assessing binocular vision disorders, developed with a UC Davis ophthalmologist. Brings analog tools into engaging VR for children — solving the bulkiness and maintenance issues of the original analog synoptophore with portable, user-friendly diagnostics that maintain clinical precision while improving patient experience.

"We enrolled a patient with strabismus. She wears 5 prism diopters to avoid double vision. The system measured 5.4 prism diopters. Amazing."— Pediatric ophthalmologist

Patent proceedings underway following Record of Invention submission

Creative Automation

Built internal creative tools focused on scale, precision, and repeatability — supporting major product launch events and helping make the devices go. Enabled creative teams to move at high velocity across global marketing initiatives, combining Python automation, robotic process automation, and precision motion capture while managing cross-functional stakeholder relationships through complex innovation work.

At Steve Jobs Theater Apple launch event at Steve Jobs Theater

VR Careers — Building Futures in Virtual Space

A VR recruiting experience developed when Facebook rebranded as Meta. Framed as a strategic bridge between candidate curiosity and recruiter confidence, featuring an interactive "offer letter world" — a personalized spatial environment welcoming candidates to their next chapter.

Won company-wide hackathon and added to the official product roadmap.

VR Careers — Offer Letter World

Keeping the Lights On

A campaign honoring the engineers and infrastructure maintaining community connections during crisis — connecting people to food, medical support, elder care, housing, and critical services. From livestreaming church services to helping small businesses stay visible, this campaign spotlighted the power of connection during a global pause.

Facebook Engineering

Poz Long

About

With over a decade of experience across Fortune 5 tech brands, gaming, and media, I build creative systems making complex technology emotionally resonant and easy to understand. I specialize in AI, XR, and storytelling, developing scalable content, immersive experiences, and go-to-market strategies driving business impact.

My leadership style is collaborative and grounded in trust, helping cross-functional teams turn bold ideas into real outcomes. From a VR recruiting product winning Meta's hackathon to Emmy-winning broadcast and brand work, I lead through storytelling, smart tools, and a clear vision for what's possible.