Strategic empathetic creative
Bringing over a decade of audience-driven expertise in technology, gaming and fitness.
Product, Engineering & Infrastructure at Facebook
Campaign Goal: humanize the company by highlighting Facebook’s strengths as a unique company that designs for a global audience, with a team is made up of people who take the responsibility of building for others seriously.
Channels & Strategy: Designed for web and social in addition to recruiter outreach. Created as part of a customized content gathering strategy which personalized content to priority audiences and saved half a million+ in creative budget when compared with previous asset development strategies.
Keeping the Lights On: Facebook
Corporate communications documentary series highlighting the dedicated efforts of our global teams at Facebook during the early part of 2020 to ensure uninterrupted service, symbolized by the theme 'Keep the Lights On.' Despite the unprecedented challenges posed by Covid-19, the team rose to the occasion, tackling novel infrastructure hurdles, and devising innovative solutions to meet the needs of a global population seeking connection.
The Future of Work: Meta
Campaigns centered on promoting the flexibility of work and showcasing the adaptability of our workforce and technologies. Goal to inspire both existing and potential employees to embrace their individual strengths and work in a style that suits them best. By doing so, encouraging employees and potential employees to bring their very best to the workplace and thrive in a supportive environment.
Zen Doodle Oasis
Unleash Your Kiddo’s Inner Artist:
Let your child's imagination soar as they paint vibrant artwork designed by real kids. Every stroke brings their dreams to life, creating a world of wonder and joy. Feel the magic of collaboration as your child interacts with fun characters created by their peers. It's a celebration of young talent, fostering a sense of community and shared creativity.
“Self Portrait,” Zuri, age 4
“Balloon,” Will, age 4
Meditative Magic:
Zen Doodle Oasis is not just a game; it's a haven of creativity and calm, providing a much-needed break for both kids and their parents. Serene environments are designed to uplift moods, providing a soothing escape. Take a break from the hustle and bustle and find peace within the strokes of a virtual brush. Create art accompanied by gentle melodies and calming sounds. The perfect blend of colors and music transforms every painting session into a mindful experience, promoting relaxation and positive vibes.
Synoptophore VR
Current diagnostic and treatment options for pediatric amblyopia are out of date and difficult to maintain. By leveraging per-eye rendering and eye tracking, we built a delightful and accurate experience for kids facing treatment and surgery.
About Poz Long
With over a decade of experience in technology, gaming, and fitness, Poz has a proven track record of creating innovative, audience-tailored creative that connects with customers and drives business objectives. Poz’s award-winning creative spans a Meta hackathon-winning VR Recruiting Experience, film festivals and Emmy-winning TV.